让知识产权吹暖中国“春日经济”|中国_新浪财经

Let intellectual property warm China's"springtime economy"

　　Strolling through greenery, admiring blossoms, savoring delicacies, experiencing folk customs - an increasing number of Chinese tourists are stepping out of their homes this spring to enjoy the beauty of the season. According to the China Tourism Academy, the Qingming Festival's three-day holiday saw domestic tourism surge to 119 million trips, marking an 11.5% increase over the same period in 2019. Expenditure by domestic tourists reached 53.95 billion yuan, rising by 12.7% compared to 2019. A significant contributor to this boost is intellectual property, which enhances the quality and efficiency of spring tourism and invigorates the "springtime economy".

　　This spring, Tianshui in Gansu Province has become a culinary hot-spot, riding on the "sizzling hot" trend. Following Zibo's "grilled food rush" last year, Tianshui has elevated its spicy hotpot to a popular delicacy. The dish's fiery appeal draws tourists nationwide, eager to savor its signature hand-pulled noodles and potato slices drenched in spicy chili oil.

　　By simmering oil with Sichuan peppercorns, fragrant leaves, star anise, and scallions, chefs create a refreshingly aromatic base. This oil is then poured over chili powder, crushed walnuts, and white sesame seeds to prepare a pot of fragrant and spicy chili oil. Dipping freshly cooked vegetables into this soulful sauce provides an instant soothing effect on the palate. What might seem like a simple spicy hotpot is actually a sophisticated assembly of high-quality specialty agricultural products from across Gansu. Each ingredient, bearing a geographical indication trademark, contributes to a bowl of Tianshui spicy hotpot brimming with the flavors of Gansu Province.

　　Since the beginning of spring, regions throughout China have been innovating in cultural tourism development with the "flower appreciation+" model. This approach combines traditional spring outings with a variety of experiences including folk traditions, educational tours, and musical events. This blend not only offers visitors novel experiences but also continually stimulates the cultural tourism market, providing a dynamic and multifaceted approach to exploring China's rich cultural heritage.

　　In Luoyang City, Henan Province, the peonies are in full bloom, flourishing with a beauty that seems almost ethereal. In 2020, "Luoyang Peony" was registered as a geographical indication trademark, making it an increasingly beautiful card in Luoyang. The city is currently hosting the 41st China Luoyang Peony Culture Festival, drawing numerous visitors both domestically and internationally. Featuring literary and artistic performances, immersive flower viewing experiences, and exhibitions of fine arts and calligraphy, the festival offers more than just the stunning visual spectacle of peonies. Visitors have the opportunity to delve deep into Chinese culture and traditions, enjoy breathtaking landscapes, and feel the charm of this ancient capital.

　　The magnolia, Shanghai City's official flower, presents a captivating scene with trees laden with blossoms as white as jade and pure as snow. These pristine flowers provide a tranquil setting for both citizens and tourists who wander beneath them, enjoying the birdsong, floral scents, and delights of spring. To prolong the blooming period and enhance adaptability to Shanghai's climate, the Institute of Botany at the Shanghai Academy of Landscape Architecture Science and Planning has successfully bred 33 superior new strains of white magnolia. Six of these strains have been recognized with new plant variety rights.

　　As spring unfolds, visitors not only revel in outings and flower viewing but also engage in the popular pastime of kite flying. The Weifang kite, with a history spanning over 2,000 years, is recognized as a national intangible cultural heritage of China. The craft of kite making, involving the construction of the framework, painting, pasting, and flying, has been infused with modern technological advancements, injecting new vitality into this ancient art. The upcoming 41st Weifang International Kite Festival will attract kite enthusiasts worldwide, showcasing the skies speckled with diverse kites. This festival not only enhances the beauty of spring skies but also elevates the global reputation of Weifang kites.

　　The "springtime economy" reflects people's aspirations for a better life, with intellectual property serving as a critical catalyst for the ongoing improvement and resurgence of China's economy. (by Li Qian/Li Yangfang/Wang Guohao)

　　踏青赏花、品尝美食、体验民俗……今年春天，越来越多的中国游客走出家门，享受春日美景。经中国旅游研究院测算，清明节假期3天，中国国内旅游出游1.19亿人次，按可比口径较2019年同期增长11.5%；国内游客出游花费539.5亿元，较2019年同期增长12.7%。知识产权点缀其中，助推春日旅游进一步提质增效，吹暖、催热“春日经济”。

　　前有“进淄赶烤”，今有“天水热辣滚烫”。今年春季，甘肃天水麻辣烫变身“顶流”，成为热门美食。全国各地的游客蜂拥而至，只为品尝一口裹满油泼辣子的手擀粉、洋芋片……

　　用花椒、香叶、八角、葱段等熬油，熬出一股劲爽的麻香，往辣椒面、核桃碎、白芝麻上一浇，一盆香飘四溢的油泼辣子就准备好了。再把烫熟的新鲜蔬菜浸在“灵魂料汁”里，瞬间就能抚慰味蕾。一碗看似简单的麻辣烫，汇集了甘肃多地拥有地理标志证明商标这一金字招牌的优质特色农产品，诸多土特产巧妙地融合在一起，造就了一碗“甘味”十足的天水麻辣烫。

　　入春以来，中国各地纷纷围绕“赏花+”探索文旅发展新模式，将踏春赏花与民俗体验、研学、音乐等相结合，给游客带来崭新体验，不断激发文旅市场活力。

　　河南省洛阳市的牡丹进入盛花期，牡丹如仙子般盎然绽放，向世人展示着绝代风华。2020年，“洛阳牡丹”获准注册地理标志证明商标，让牡丹成为洛阳一张愈加靓丽的名片。近日举办的第41届中国洛阳牡丹文化节，吸引了众多中外游客。文艺演出、沉浸式赏花活动、美术书画作品交流展等，让游客们既能欣赏到牡丹国色，又能体验到国风国潮，领略秀美山水，感受古都魅力。

　　玉兰花是上海的市花。满树洁白的花朵如玉似雪，市民游客在花下漫步，听鸟叫，闻花香，乐享春日时光。为了延长花期，更适应上海气候环境，上海市园林科学规划研究院植物研究所定向培育出33个白玉兰新优品系，其中6个白玉兰新品种获得植物新品种权。

　　踏青赏花的同时，也适合放风筝。潍坊风筝已有2000多年历史，是国家级非物质文化遗产。扎制、绘画、裱糊、放飞，是制作一只风筝最基本的四道工序，如今现代科技元素融入风筝制作中，让传统技艺不断出新出彩。第41届潍坊国际风筝会即将开幕，来自世界各地的风筝爱好者将相聚潍坊，各式各样的风筝飞满天空，装扮春天，推动潍坊风筝“飞”向世界。

　　“春日经济”映射出人们对美好生活的期盼，知识产权也在为中国经济持续回升向好提供助益。（李倩李杨芳王国浩）

（编辑：晏如责任编辑：吕可珂审校：冯飞）